Connection Through Strategy with Don McGuire, CMO of Qualcomm

Connection Through Strategy with Don McGuire, CMO of Qualcomm: Ep. 10 of The Seismic Shift Podcast with Michelle K. Johnston

The past may be behind us but it is what pushes us forward to greater understanding.

For too long, there have been many experiences underneath the ego-forward leadership umbrella that ultimately have pushed people out the door. Can those past experiences lead to a greater understanding of how to change that narrative in our own leadership? Don McGuire seems to think so.

One of the coolest and most disruptive leaders I’ve ever worked with is Don McGuire, Chief Marketing Officer at Qualcomm.

When Don wanted to reimagine how his marketing division worked together, he had the foresight to bring his people together from around the world to CONNECT first.

Once there was trust and safety, once his people knew each other’s stories and learned how they communicated and solved problems differently, then they could blow up the old models of work.

Tune in to my latest episode of The Seismic Shift and learn from one of the most admired CMOs in the world, Don McGuire, as we discuss how empowering employees to rethink the status quo through encouraging connection, ideation, and building trust can bring about a shift in leadership.

Don McGuire is Senior Vice President and Chief Marketing Officer of Qualcomm Technologies, Inc. In this role, McGuire leads global marketing across all Qualcomm’s businesses, as the company continues to diversify beyond mobile into new growth areas. McGuire oversees marketing communications including advertising, creative, media and brand management, and digital and social media marketing; corporate communications; product and technology marketing; partner and channel marketing; sales and ecosystem enablement; marketing strategy, planning and operations; and research, measurement and analytics.

McGuire joined Qualcomm in 2016 to lead the Global Product Marketing organization, McGuire redefined Qualcomm’s strategic approach to product marketing. His oversight and strong marketing expertise have led to innovative marketing campaigns and collaborative partnerships that have brought the most cutting-edge technology products to market.

A seasoned marketing leader with 25 years of experience, McGuire has worked across mobile provider, device OEM, content/developer, and semiconductor industries. Prior to joining Qualcomm, McGuire was a senior leader at Intel, where he led global marketing strategy, campaigns, and messaging for their Client Computing Business. Additionally, McGuire was a founding member of a marketing strategy consulting firm, chief marketing officer of Amp’d Mobile, vice president of global marketing for Kyocera, vice president of sales and marketing for Leap Wireless and the vice president and general manager for Sprint PCS. Don began his career as a sales and marketing executive at McCaw Cellular Communications.

During his first year as CMO of Qualcomm, Don was recognized on Forbes World’s Most Influential CMOs list. Don has a Bachelor of Science degree from California State University Chico in Business Administration and has attended an executive master’s program at Stanford University’s Schwab School of Business.

You can find out more about picking up a copy of Michelle Johnston’s newest book, The Seismic Shift, by clicking here.

Episode 10