Communication Preference Profile (CPP)

by Dr. Michelle K. Johnston & Dr. Kittie Watson

Based on feedback that effective communication is a continuous challenge for organizations, Michelle and her co-authors (Larry Barker, Ph.D. and Kittie Watson, Ph.D.) developed The Communication Preference Profile (CPP) in 2011. Their goal was to create an assessment that would help employees better connect with each other. Michelle has been using the CPP ever since in the classroom, in the boardroom, in speeches, and with coaching clients to help leaders, teams, and organizations improve their performance through better communication.

The CPP identifies four habitual communication styles: People, Action, Content, and Technology. After answering the questions, you will learn about your dominant communication style and its strengths and challenges. When taken with your team, you can learn about your teammates’ different styles, and then develop an action plan to more effectively communicate with each other.

The 24-item self-scoring answer form, preference grid, and interpretation sheet allow for easy administration and provide participants with immediate feedback about their communication preferences.

Communication Preference Profile
The CPP identifies four habitual communication styles: People, Action, Content, and Technology. After answering the questions, you will learn about your dominant communication style and its strengths and challenges.

Communication Preference Profile (CPP)

by Dr. Michelle K. Johnston

Based on feedback that effective communication is a continuous challenge for organizations, Dr. Michelle K. Johnston and her co-authors (Larry Barker, Ph.D. and Kittie Watson, Ph.D.) developed The Communication Preference Profile (CPP) in 2011. Their goal was to create an assessment that would help employees better connect with each other. Michelle has been using the CPP ever since in the classroom, in the boardroom, in speeches, and with coaching clients to help leaders, teams, and organizations improve their performance through better communication.

The CPP identifies four habitual communication styles: People, Action, Content, and Technology. After answering the questions, you will learn about your dominant communication style and its strengths and challenges. When taken with your team, you can learn about your teammates’ different styles, and then develop an action plan to more effectively communicate with each other.

The 24-item self-scoring answer form, preference grid, and interpretation sheet allow for easy administration and provide participants with immediate feedback about their communication preferences.

Communication Preference Profile
The CPP identifies four habitual communication styles: People, Action, Content, and Technology. After answering the questions, you will learn about your dominant communication style and its strengths and challenges.

LEARN ABOUT YOUR COMMUNICATION PREFERENCE

Click the image that most represents your communication style.
Dr. Michelle K. Johnston, Leadership Coach, Management Professor & Keynote Speaker - Communications Preferences Profile - People-Oriented

People-Oriented

Dr. Michelle K. Johnston, Leadership Coach, Management Professor & Keynote Speaker - Communications Preferences Profile - Action-Oriented

Action-Oriented

Dr. Michelle K. Johnston, Leadership Coach, Management Professor & Keynote Speaker - Communications Preferences Profile - Content-Oriented

Content-Oriented

Dr. Michelle K. Johnston, Leadership Coach, Management Professor & Keynote Speaker - Communications Preferences Profile - Technology-Oriented

Tech-Oriented

Want to know more?

Download your Communication Preference Interpretation Guide